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鎮ㄥ彲鑳借繕鍚杩嘒oogle鐨凕a href="https://hrefgo.com/seo-hub/ranking-factors">E-A-T銆侟em>"浜虹墿"鏍囪鏄悜 Google 鎻愪緵鏈夊叧鍐呭鍒涘缓鑰?涓撲笟鐭ヨ瘑"鍜?鏉冨▉鎬?鐨勫悇绉嶄俊鎭殑鏈€绠€鍗曟柟娉曘€侟/span>
浜哄憳鏍囪绀轰緥
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Person",
"name": "Arthur Andreyev",
"image": "https://cdn1.link-assistant.com/thumb/upload/news/user/43/thumb/1634057005-72x72-72x.png",
"jobTitle": "Email Marketer, Content Writer",
"url": "https://www.link-assistant.com/news/author/arthur-andreyev/",
"sameAs": [
"https://twitter.com/Arthur_precious",
"https://www.linkedin.com/in/arthur-andreyev-70699b155/"
],
"worksFor": {
"@type": "Organization",
"name": "SEO PowerSuite"
}
}
</script>
闄や簡鎴戜滑宸茬粡鍦 JSON-LD 绀轰緥涓湅鍒扮殑鍐呭涔嬪锛屾浠g爜娈佃繕鍏锋湁鏂扮殑sameAs灞炴€с€傝繖鏄偍鍏变韩鎸囧悜鎮ㄧ殑绀句氦涓汉璧勬枡鐨勯摼鎺ヤ互鍙婃彁鍙婅浜哄鍚嶇殑鎵€鏈夋潈濞佹潵婧愮殑閮ㄥ垎銆侟/span>
鎻愮ず
濡傛灉鎮ㄥ凡缁忓垪鍦 Google 鐨勭煡璇嗗浘璋变腑锛岃鍔″繀纭鎮ㄤ綔涓裹em>涓汉涓庢偍鐨勭煡璇嗗浘璋变箣闂寸殑鍏崇郴锛堜互闃叉湁浜烘湁涓庢偍鍚屽悕鐨勪汉鐨勭煡璇嗗浘璋憋級銆侟/span>
涓烘锛岃鍏堣浆鍒?a href="https://carlhendy.com/knowledge-graph-search/" target="_blank" rel="noopener">鐭ヨ瘑鍥捐氨鎼滅储宸ュ叿骞舵鏌ユ偍鏄惁宸插垪鍑恒€傚鏋滄槸杩欐牱锛岃璋锋瓕鎼滅储鎮ㄧ殑濮撳悕锛岀劧鍚庡鍒剁煡璇嗗浘璋辩殑URL锛屽苟灏嗗叾娣诲姞鍒版爣璁颁腑鐨凕em>sameAs灞炴€т腑銆侟/span>
濡傛灉鎮ㄦ兂鎻愬崌缃戠珯鐨凟-A-T锛岃纭繚灏嗚繖浜涘睘鎬т篃娣诲姞鍒版爣璁颁腑锛欬/span>
- 鏍″弸銆侟/b>璇ヤ汉鏄叾鏍″弸鐨勭粍缁囥€侟/span>
- 璐$尞銆侟/b>鐢辩壒瀹氫汉鍛樿幏寰楃殑濂栭」銆侟/span>
- 鍑嵁銆侟/b>鎺堜簣鐗瑰畾浜哄憳鐨勮瘉涔︺€侟/span>
- 鏁鍓嶇紑銆侟/b>缁欏畾浜哄憳濮撳悕涔嬪墠鐨勬暚璇墠缂€锛屼緥濡傚崥澹?澶汉/鍏堢敓銆侟/span>
- 鏁鍚庣紑銆侟/b>缁欏畾浜哄鍚嶅悗闈㈢殑鏁鍚庣紑锛屼緥濡傚尰瀛﹀崥澹?鍗氬+/MSCSW銆侟/span>
2. 缁勭粐/鏈湴涓氬姟鏍囪
缁勭粐鎴朁em>LocalBusiness鏄偍鍙互娣诲姞鍒扮綉绔欑殑鏈€閲嶈鏋舵瀯涔嬩竴锛屽鏋滄偍鏄竴瀹跺叕鍙搞€侟/span>
杩欎簺鏋舵瀯绫诲瀷閫氬父浼氭坊鍔犲埌鎮ㄧ綉绔欑殑棣栭〉銆?鍏充簬鎴戜滑"椤甸潰鎴?鑱旂郴鎴戜滑"閮ㄥ垎锛屽苟甯姪 Google 寤虹珛鎮ㄧ殑涓氬姟璇︾粏淇℃伅銆侟/span>
灏界 Google 闈炲父浜嗚В璐靛叕鍙哥殑鍩烘湰淇℃伅锛屼絾缁勭粐/鏈湴涓氬姟鏋舵瀯鍙互浣滀负绠楁硶鎸夐鏈熷伐浣滅殑鏈€缁堢‘璁ゃ€侟/span>
娉ㄦ剰锛?/strong>纭繚鎮ㄤ笉瑕佸湪缃戠珯鐨勫涓〉闈笂浣跨敤缁勭粐鎴朁em>鏈湴涓氬姟鏋舵瀯锛屽洜涓鸿繖鍙兘浼氭贩娣嗘悳绱㈠紩鎿庛€侟/span>
浠ヤ笅鏄害缈奥风﹩鍕掞紙John Mueller锛夊姝や簨鐨勭湅娉曪細
鎼滅储寮曟搸浼樺寲浠峰€稽/span>
缁勭粐/鏈湴涓氬姟鏍囪鏄洿缁曟偍鐨勭綉绔欐瀯寤哄疄浣撶殑涓嬩竴闃舵銆侟/span>
涓€鏃︽偍鏄庣‘璇存槑鏈夊叧鎮ㄧ殑鍏徃鎴栧搧鐗岀殑鎵€鏈夎缁嗕俊鎭紝Google灏卞彲浠ュ鍔辨偍鐭ヨ瘑鍥捐氨銆侟/span>
濡傛灉鎮ㄧ粡钀ユ湰鍦颁笟鍔★紝娣诲姞LocalBusiness鏍囪杩樺皢鎻愰珮鎮ㄥ湪鏈変汉鎼滅储鎮ㄧ殑椁愬巺锛屽晢搴楃瓑鏃跺湪鐭ヨ瘑鍥捐氨涓嚭鐜扮殑鏈轰細銆侟/span>
闄や簡鏀瑰杽鎮ㄥ湪鎼滅储缁撴灉涓殑澶栬澶栵紝姝g‘搴旂敤缁勭粐/鏈湴涓氬姟鏍囪杩樺彲浠ユ樉鐫€鎻愰珮鎮ㄧ殑E-A-T宸ヤ綔銆侟/span>
缁勭粐/鏈湴涓氬姟鏍囪绀轰緥
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "SEO PowerSuite",
"description": "SEO PowerSuite is a software company that develops all-in-one SEO tools to optimize sites & grow search traffic: Rank Tracker, WebSite Auditor, SEO SpyGlass, LinkAssistant.",
"url": "https://link-assistant.com",
"logo": "https://cdn1.link-assistant.com/images/press/new-press/logos/sps-vertical.png",
"email": " [email protected]",
"address": {
"@type": "PostalAddress",
"addressCountry": "CY",
"postalCode": "1100",
"streetAddress": "21-23 Louki Akrita"
},
"founder": {
"@type": "Person",
"name": "Aleh Barysevich",
"gender": "Male",
"jobTitle": "CMO",
"image": "https://cdn.link-assistant.com/images/team/aleh-barysevich.jpg",
"sameAs": [
"https://twitter.com/ab80",
"https://www.linkedin.com/in/alehbarysevich/"
]
},
"foundingDate": "2005-02-07",
"sameAs" : [
"https://www.crunchbase.com/organization/link-assistant-com",
"https://www.facebook.com/linkassistant/",
"https://www.linkedin.com/company/seopowersuite/",
"https://twitter.com/seopowersuite",
"https://www.youtube.com/user/LinkAssistantVideos"
],
"contactPoint" : [
{
"@type" : "ContactPoint",
"contactType" : "customer service",
"email": " [email protected]",
"url": "https://link-assistant.com"
}
]
}
</script>
灏界涓婇潰鐨凕em>缁勭粐鏍囪绀轰緥姣旀垜浠箣鍓嶇湅鍒扮殑瑕侀暱锛屼絾鍏剁粨鏋勪粛鐒剁浉褰撶畝鍗曘€侟/span>
杩欓噷鏈€閲嶈鐨勫厓绱犱箣涓€鏄?em>sameAs灞炴€э紝鎮ㄩ渶瑕佸湪鍏朵腑鎸囧畾鎻愬強鎮ㄥ叕鍙哥殑鎵€鏈夋潵婧愩€傞櫎浜嗙ぞ浜ょ綉缁滀箣澶栵紝璇风‘淇濋摼鎺ュ埌缁村熀鐧剧锛孋runchbase锛屽畼鏂瑰叕鍙稿垪琛ㄦ垨璇勮缃戠珯涓婄殑鍏徃椤甸潰銆傛淇℃伅灏嗕綔涓烘偍涓氬姟璇︾粏淇℃伅鐨勭涓夋柟纭锛屽苟澶уぇ澧炲姞Google鐪间腑鐨勫彲淇″害銆侟/span>
LocalBusiness鏍囪鍏锋湁瀹屽叏鐩稿悓鐨勭粨鏋勶紝鎮ㄥ敮涓€闇€瑕佹洿鏀圭殑鏄?em>@type灞炴€с€傛偍杩樺彲浠ュ湪姝ゅ鎸囧畾鎮ㄧ殑涓氬姟鍒╁熀锛堥鍘咃紝闈㈠寘搴楋紝鐗欏尰锛岀編鐢叉矙榫欑瓑锛夈€侟/span>
渚嬪锛屽鏋滄偍缁忚惀涓€瀹跺綋鍦伴棣嗭紝璇疯€冭檻娣诲姞浠ヤ笅灞炴€э細
- 瀹℃煡璇勭骇銆侟/b>鎮ㄥ晢瀹剁殑璇勭骇銆侟/span>
- 鍦扮悊鍧愭爣銆侟/b>鎮ㄤ笟鍔$殑鍦扮悊浣嶇疆銆侟/span>
- 鏈嶅姟浜庣憺澹€侟/b>鎮ㄩ鍘呯殑缇庨銆侟/span>
- 浠锋牸鑼冨洿銆侟/b>涓氬姟鐨勪环鏍艰寖鍥达紝渚嬪 $$$銆侟/span>
- 寮€鏀炬椂闂存寚瀹氥€侟/b>椁愬巺鐨勮惀涓氭椂闂淬€侟/span>
- 鑿滃崟銆侟/b>鎸囧悜鎮ㄩ鍘呰彍鍗曠殑閾炬帴銆侟/span>
- 鎺ュ彈淇濈暀銆侟/b>鎸囩ず鎮ㄧ殑椁愬巺鏄惁鎺ュ彈棰勮銆侟/span>
浠ヤ笅鏄竴瀹堕棣嗙殑 JSON-LD 浠g爜锛欬/span>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Restaurant",
"name": "Dave's Steak House",
"image": "https://example.com/photos/1x1/photo.jpg",
"url": "http://www.example.com/restaurant-locations/manhattan",
"telephone": "+12122459600",
"priceRange": "$$",
"menu": "http://www.example.com/menu",
"servesCuisine": "American",
"acceptsReservations": "true",
"address": {
"@type": "PostalAddress",
"streetAddress": "148 W 51st St",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10019",
"addressCountry": "US"
},
"review": {"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": "4",
"bestRating": "5"
}},
"@type": "GeoCoordinates",
"latitude":聽40.761293,
"longitude":聽-73.982294
},
"openingHoursSpecification": [{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Sunday"
],
"opens": "11:00",
"closes": "23:00"
},{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Friday",
"Saturday"
],
"opens": "16:00",
"closes": "02:00"
}],
"sameAs": [
"facebook.com/davessteakhouse",
"twitter.com/davessteakhouse",
"instagram.com/davessteakhouse"
]}
</script>
濡備綍鐢熸垚缁勭粐/鏈湴涓氬姟鏋舵瀯锛烖/span>
鎴戝缓璁娇鐢?a href="https://technicalseo.com/tools/schema-markup-generator/" target="_blank" rel="noopener">Merkle Schema Markup Generator锛孅/a>鍥犱负瀹冩彁渚涗簡涓ょ绫诲瀷鐨勬灦鏋勩€備絾鏄紝濡傛灉鎮ㄦ槸鏈湴浼佷笟锛岃鐩存帴璺宠浆鍒 Google 缁撴瀯鍖栨暟鎹爣璁板姪鎵婞/a>銆傚綋鐒讹紝鎮ㄥ彲浠ラ噰鐢ㄦ垜鐨 JSON-LD 绀轰緥锛屽彧闇€鏇挎崲浠ョ孩鑹茬獊鍑烘樉绀虹殑鍊煎嵆鍙€侟/span>
3. 浜у搧鏍囪
浜у搧鏍囪浼氭坊鍔犲埌鎮ㄧ綉绔欎笂鐨勪骇鍝侀〉闈紝骞跺寮烘偍鍦ㄦ悳绱㈢粨鏋滀腑閿€鍞殑鍟嗗搧鐨勫瑙傘€侟/span>
濡傛灉鎮ㄨ繍琛岀數瀛愬晢鍔狘a href="https://www.link-assistant.com/news/ecommerce-seo-guide.html" target="_blank" rel="noopener">缃戠珯锛岃涓嶈璺宠繃杩欑绫诲瀷鐨勬灦鏋勶紝鍥犱负瀹冨彲浠ョ洿鎺ュ府鍔╂偍鍦ㄤ骇鍝丼ERP涓劚棰栬€屽嚭銆侟/span>
鎼滅储寮曟搸浼樺寲浠峰€稽/span>
灏嗘纭殑浜у搧鏋舵瀯搴旂敤浜庢煇涓骇鍝侀〉闈㈠悗锛孏oogle 浼氫负鎮ㄦ彁渚涜缁嗙殑鎼滅储鎽樿锛屽涓嬫墍绀猴細
杩欎釜鐗囨姣旀櫘閫氱殑钃濊壊閾炬帴鏈夋洿澶氱殑缁嗚妭銆傚弽杩囨潵锛岀敤鎴峰彲浠ヨ交鏉捐幏寰楁湁鍏充骇鍝佺殑鍩烘湰淇℃伅锛堣瘎绾э紝浠锋牸锛屽彲鐢ㄦ€э級锛屽苟灏嗗叾涓庣珵浜夊鎵嬭繘琛屾瘮杈冿紝鑰屾棤闇€绂诲紑SERP銆侟/span>
鍊熷姪浜у搧鏋舵瀯锛屾偍杩樺彲浠ヨ幏寰 Google 鍥剧墖涓殑"浜у搧"寰界珷锛岃繖鏈夊姪浜庢偍鐨勫浘鐗囪劚棰栬€屽嚭锛屽苟淇冧娇鏇村鐢ㄦ埛鐐瑰嚮璇ュ浘鐗囥€侟/span>
浜у搧鏍囪绀轰緥
<script type="application/ld+json">
"aggregateRating": {
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Apple AirPods Pro",
"image": [
"https://example.com/photos/1x1/photo.jpg",
"https://example.com/photos/4x3/photo.jpg",
"https://example.com/photos/16x9/photo.jpg"
],
"description": "Active Noise Cancellation, Transparency mode, and a customizable fit 鈥 all in an incredibly light in-ear headphone.",
"sku": "0446310786",
"mpn": "925872",
"brand": {
"@type": "Brand",
"name": "Apple"
},
"@type": "AggregateRating",
"ratingValue": "4.4",
"reviewCount": "89"
},
"offers": {
"@type": "Offer",
"url": "https://example.com/airpods-pro",
"priceCurrency": "USD",
"price": "197.99",
"priceValidUntil": "2021-12-20",
"itemCondition": "https://schema.org/NewCondition",
"availability": "https://schema.org/InStock"
}
}
</script>
瀵逛簬姝や唬鐮佺墖娈碉紝鎴戝皢浠嬬粛涓€浜涙垜浠繕娌℃湁鐪嬪埌鐨勫睘鎬э細
- sku.搴撳瓨鍗曚綅 锛圫KU锛夛紝鍗充骇鍝佹垨鏈嶅姟鐨勫晢瀹剁壒瀹氭爣璇嗙銆侟/span>
- 鍡€侟/b>浜у搧鐨勫埗閫犲晢閮ㄤ欢鍙 锛圡PN锛夈€侟/span>
- 鑱氬悎璇勭骇銆侟/b>鍩轰簬涓€绯诲垪璇勮鎴栬瘎鍒嗙殑浜у搧鎬讳綋璇勫垎銆侟/span>
- 鎻愪緵銆侟/b>浜у搧/鏈嶅姟灞炴€т负浜у搧/鏈嶅姟鏋舵瀯鎵撳紑涓€涓柊鍧楋紝骞堕摼鎺ュ埌浜у搧鐨 URL锛屾寚瀹氫环鏍煎拰璐у竵锛屽苟鍛婄煡姝や骇鍝?鏈嶅姟浣曟椂缁撴潫銆傚畠杩樻寚瀹氫骇鍝佹槸鏂扮殑杩樻槸浜屾墜鐨勶紝浠ュ強瀹冪幇鍦ㄦ槸鍚﹀彲鐢ㄣ€侟/span>
璇锋敞鎰忥紝濡傛灉鎮ㄥ湪椤甸潰涓婃洿鏀规湁鍏充骇鍝佺殑浠讳綍璇︾粏淇℃伅锛屽垯杩欎簺鏇存敼涔熷簲鍙嶆槧鍦ㄦ椤圭洰鐨勬ā寮忔爣璁颁腑銆侟/span>
涓庡叾浠栨灦鏋勪竴鏍凤紝姝や唬鐮佺ず渚嬪叿鏈夊彲浠ユ坊鍔犵殑鏈€灏戜絾閫氬父瓒冲鐨勫睘鎬ч泦銆侟/span>
鎮ㄥ彲浠ヤ娇鐢?a href="https://www.google.com/webmasters/markup-helper/" target="_blank" rel="noopener">Google 缁撴瀯鍖栨暟鎹爣璁板姪鎵婞/a>鍜孅a href="https://technicalseo.com/tools/schema-markup-generator/" target="_blank" rel="noopener">Merkle Schema Markup Generator鐢熸垚鑷繁鐨凕em>浜у搧鏍^нC2袟椑ukm?<R昛籐}肏囪銆傚鏋滄偍瑙夊緱缂栬緫鎴戞彁渚涚殑浠g爜绀轰緥浼氭洿瀹规槗锛岄偅灏卞幓鍋氬惂銆侟/span>
4. 闈㈠寘灞戞爣璁?/span>
鐥曡抗瀵艰埅鍙府鍔╃敤鎴锋洿杞绘澗鍦版祻瑙堟偍鐨勭綉绔欙紝骞舵煡鐪嬬綉绔欏眰娆$粨鏋勪腑鐨勯〉闈綅缃€侟a href="https://developers.google.com/search/docs/advanced/structured-data/breadcrumb" target="_blank" rel="noopener">闈㈠寘灞戝鑸?/em>鏍囪浼氬皢姝や綋楠岃浆绉诲埌鎮ㄥ湪 Google 涓婄殑鎼滅储浠g爜娈点€侟/span>
鎼滅储寮曟搸浼樺寲浠峰€稽/span>
濡備粖锛孏oogle鍙互杞绘澗鐞嗚В鎮ㄧ綉绔欓〉闈㈢殑灞傛缁撴瀯锛屽苟鍦ㄥぇ澶氭暟鎯呭喌涓嬮€氳繃鎷嗗垎URL鏉ユ樉绀虹棔杩瑰鑸€侟/span>
涓嬮潰鏄悓涓€鎼滅储鏌ヨ鐨勪袱涓粨鏋溿€傜涓€涓病鏈夋爣璁帮紝绗簩涓簲鐢ㄤ簡闈㈠寘灞慄em>瀵艰埅鏍囪锛欬/span>
閫傚綋鐨勯潰鍖呭睉瀵艰埅鏍囪鍙寮烘悳绱㈡憳瑕佺殑澶栬锛屽苟涓旈€氬父浼氫负鎮ㄧ殑缃戠珯甯︽潵鏇村鐐瑰嚮銆侟/span>
姝ゅ锛岀棔杩瑰鑸繕鍙互鏀瑰杽鎮ㄧ綉绔欑殑 鍐呴儴閾炬帴缁撴瀯銆傝繖鏄湪鎮ㄧ殑缃戠珯涓婃纭紶鎾摼鎺ユ眮骞舵彁楂樻帓鍚嶇殑濂芥柟娉曘€侟/span>
闈㈠寘灞戝鑸爣璁扮ず渚婞/span>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [{
"@type": "ListItem",
"position": 1,
"name": "Books",
"item": "https://example.com/books"
},{
"@type": "ListItem",
"position": 2,
"name": "Science Fiction",
"item": "https://example.com/books/sciencefiction"
},{
"@type": "ListItem",
"position": 3,
"name": "Award Winners"
}]
}
</script>
涓婇潰鐨勭ず渚嬪皢瀵艰嚧鍦ㄦ悳绱唬鐮佹涓婃柟鏄剧ず浠ヤ笅鐥曡抗瀵艰埅绾跨储锛欬/span>
涔︾睄 鈥 绉戝够灏忚 鈥 鑾峰鑰匋/span>
Google 寤鸿鎮ㄥ湪澶勭悊Breadcrumbs鏍囪鏃讹紝搴旇€冭檻鎸囧悜缁欏畾缃戦〉鐨勫吀鍨嬬敤鎴疯矾寰勩€傝繖鍩烘湰涓婃剰鍛崇潃鎮ㄤ笉蹇呭湪鏍囪涓鍒舵煇涓猆RL鐨勭粨鏋勶紝鍥犱负瀹冪殑璁稿鍏冪礌瀵圭敤鎴峰嚑涔庢病鏈夋剰涔夈€侟/span>
閲嶈鎻愮ず锛欬/span>
璇疯浣忥紝鎮ㄧ殑鏍囪搴斾笌椤甸潰涓婄殑鍐呭鍖归厤銆傚洜姝わ紝濡傛灉鎮ㄥ簲鐢ㄤ簡鐥曡抗瀵艰埅鏍囪锛岃纭繚鍦ㄩ〉闈笂鐨勬煇涓綅缃坊鍔犵浉鍚岀殑鐥曡抗瀵艰埅锛屽苟灏嗗叾鍏冪礌閾炬帴鍒扮浉搴旂殑椤甸潰銆侟/span>
闈㈠寘灞戠殑濂藉湴鏂逛綅浜庣綉绔欓《閮ㄦ垨瀵艰埅鏍忎笅鏂广€侟/span>
浠ヤ笅鏄畠鍦⊿EO PowerSuite鍗氬涓婄殑澶栬锛欬/span>
瑕佺敓鎴愭偍鑷繁鐨凕em>闈㈠寘灞慄/em>鏍囪锛岃璺宠浆鍒?a href="https://technicalseo.com/tools/schema-markup-generator/" target="_blank" rel="noopener">Merkle 妯″紡鏍囪鐢熸垚鍣?/a>銆傛垨鑰呬娇鐢ㄦ垜涓婇潰鎻愪緵鐨勪唬鐮佺ず渚嬨€侟/span>
5. 鏂囩珷鏍囪
鏂囩珷鏋舵瀯鏄彲浠ユ坊鍔犲埌鏂囩珷鍜屽崥瀹㈡枃绔犱腑鐨勬渶鍙楁杩庣殑鏍囪涔嬩竴銆侟/span>
瀹冨彲浠ュ府鍔〨oogle鑾峰彇鏈夊叧鎮ㄧ殑鍐呭鐨勫熀鏈俊鎭紝鍖呮嫭鏍囬锛屼綔鑰呬俊鎭紝鍙戝竷鏃ユ湡绛夈€侟/span>
鏂囩珷鏍囪鐨勬渶甯歌绫诲瀷鏄細
- 绫诲瀷銆侟/b>涓€绉嶉€氱敤绫诲瀷锛岀敤浜庢兜鐩栨病鏈夌壒瀹氱被鍨嬪彲鐢ㄧ殑鎵€鏈夋枃绔犮€侟/span>
- 鏂伴椈鏂囩珷.鍏跺唴瀹规姤閬撴柊闂荤殑鏂囩珷銆侟/span>
- 鍗氬鏂囩珷銆侟/b>鍗氬鏂囩珷銆侟/span>
- 鎶ュ憡銆侟/b>鏀垮簻鎴栭潪鏀垮簻缁勭粐鐨勬姤鍛娿€侟/span>
- 瀛︽湳鏂囩珷銆侟/b>涓€绡囧鏈枃绔犮€侟/span>
- 鎶€鏈枃绔犮€侟/b>鎶€鏈枃绔犮€備緥濡傦紝鎿嶄綔鏂规硶涓婚銆佸垎姝ャ€佺▼搴忔晠闅滄帓闄ゃ€佽鑼冪瓑銆侟/span>
铏界劧鍓嶄笁绉嶇殑浣跨敤鏈€涓烘櫘閬嶏紝浣咟a href="https://developers.google.com/search/docs/advanced/structured-data/sd-policies#specificity" target="_blank" rel="noopener">Google寤鸿鎮ㄩ€夋嫨鏈€鍏蜂綋鐨勯€傜敤绫诲瀷銆傚洜姝わ紝濡傛灉鎮ㄧ殑鏂囩珷鏄庣‘鎶ラ亾鏂伴椈锛岃杞埌鏂伴椈鏂囩珷銆傚鏋滄槸鍗氬鏂囩珷锛岃閫夋嫨"鍗氬鏂囩珷"锛孅/em>渚濇绫绘帹銆侟/span>
鎼滅储寮曟搸浼樺寲浠峰€稽/span>
鏂囩珷鏍囪鍙府鍔 Google 鏇村ソ鍦颁簡瑙f偍鐨勫唴瀹癸紝骞堕拡瀵规悳绱㈢粨鏋滀腑搴旀樉绀虹殑鏍囬鏂囧瓧銆佸浘鐗囧拰鍙戝竷鏃ユ湡鎻愪緵棰濆鎻愮ず銆侟/span>
濡傛灉鎮ㄧ殑缃戠珯鍏锋湁寮哄ぇ鐨 E-A-T 淇″彿锛屽苟涓旀偍娌℃湁浠讳綍缃戦〉浣撻獙闂锛屽垯鏂囩珷鏍囪鍙互鎻愰珮鎮ㄥ嚭鐜板湪澶存潯鏂伴椈杞挱涓殑鏈轰細銆侟/span>
杩欎釜鏃嬭浆鏈ㄩ┈浣嶄簬SERP鐨勬渶椤剁锛屽湪閭i噷鍑虹幇鍙互缁欎綘甯︽潵澶ч噺鐨勬祦閲忋€侟/span>
鏂囩珷鏍囪绀轰緥
鍦ㄦ湰鎸囧崡涓紝鎮ㄥ凡缁忓娆$湅鍒颁竴涓畝鍗曠殑鏂囩珷鏍囪绀轰緥銆傝繖涓€娆★紝鎴戝皢鍚戞偍灞曠ず瀹冪殑鏇寸缉鏀剧増鏈紝骞跺皢浣跨敤BlogPosting绫诲瀷銆侟/span>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BlogPosting",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.link-assistant.com/news/google-mum-update.html"
},
"headline": "Google鈥檚 MUM: Search Updates and SEO Implications",
"datePublished": "2021-11-16",
"dateModified": "2021-11-20",
"description": "Discover how Google's MUM update will change the search process, and learn how to adapt your SEO strategy to it.",
"image": {
"@type": "ImageObject",
"url": "https://cdn1.link-assistant.com/thumb/upload/news/post/427/1637067065-500x.png",
"width":聽500,
"height":聽500
},
"author": {
"@type": "Person",
"name": "Andrei Prakharevich"
},
"publisher": {
"@type": "Organization",
"name": "SEO PowerSuite",
"logo": {
"@type": "ImageObject",
"url": "https://cdn1.link-assistant.com/images/press/new-press/logos/sps-vertical.png",
"width":聽400,
"height":聽400}
}
},
}
</script>
浠g爜鐨勭粨鏋勪繚鎸佷笉鍙樸€傛垜鍦ㄧず渚嬩腑浣跨敤鐨勫睘鎬у彲鐢ㄤ簬鎵€鏈夌被鍨嬬殑鏂囩珷鏋舵瀯锛圏em>鏂囩珷銆佹柊闂绘枃绔犮€佸崥瀹㈡枃绔燑/em>锛夈€侟/span>
濡傛灉鎮ㄦ兂鍔犲己缃戠珯鐨凟-A-T锛屽彲浠ュ湪杩欑绫诲瀷鐨勬爣璁颁腑娣诲姞鏇村灞炴€с€侟/span>
棣栧厛鏄?a href="https://schema.org/citation" target="_blank" rel="noopener">Citation灞炴€э紝璇ュ睘鎬х敤浜庢寚瀹氭偍鍦ㄦ枃绔犱腑寮曠敤鐨勫彲淇℃潵婧愮殑鍒楄〃銆侟/span>
绗簩涓YMYL缃戠珯鐗瑰埆鏈夌泭鐨勬槸 reviewBy灞炴€с€傚鏋滄偍涓撴敞浜庡尰鐤椼€佹硶寰嬫垨閲戣瀺涓婚锛屽苟涓斿鍐呭浣跨敤浜嗕笓瀹跺闃呰€咃紝璇风‘淇濆湪椤甸潰鍜孅em>鏂囩珷鏍囪涓彁鍙婃枃绔犵殑瀹¢槄鑰呫€侟/span>
鏈€鍚?..
瑕佺敓鎴忺em>鏂囩珷鏍囪锛屾垜寤鸿鎮ㄤ娇鐢?a href="https://technicalseo.com/tools/schema-markup-generator/" target="_blank" rel="noopener">Merkle Schema Markup Generator锛孅/a>鍥犱负瀹冨厑璁告偍閫夋嫨鎵€闇€鐨勬枃绔犵被鍨嬨€傚鏋滄偍瑕佹爣璁颁竴鑸枃绔狅紝鍒欏彲浠ヤ娇鐢 Google 缁撴瀯鍖栨暟鎹爣璁板姪鎵婞/a>銆侟/span>
6. 濡備綍鏍囪
濡傛灉鎮ㄧ殑缃戠珯涓婃湁浠讳綍鎿嶄綔鏂规硶椤甸潰锛岃鍒╃敤HowTo鏍囪銆侟/span>
杩欑绫诲瀷鐨勬爣璁板彲浠ュ簲鐢ㄤ簬涓€涓〉闈紝鎮ㄥ彲浠ュ湪鍏朵腑瑙i噴濡備綍閫氳繃瀹屾垚鍒嗘杩囩▼鏉ュ疄鐜版煇涓洰鏍囥€傛瘮濡傝锛孅em>濡備綍鏇存崲杞瓙鎴朁em>濡備綍鏇存崲鐏场銆侟/span>
浣跨敤HowTo鏍囪锛岄櫎浜嗘枃鏈箣澶栵紝鎮ㄨ繕鍙互浣跨敤瑙嗛鍜屽浘鍍忋€侟/span>
鎼滅储寮曟搸浼樺寲浠峰€稽/span>
姝g‘鏍囪鎿嶄綔鏂规硶缃戦〉鍚庯紝Google 鍙互涓烘偍鎻愪緵涓板瘜缃戦〉鎽樿锛屽叾涓弿杩颁簡鎮ㄧ殑鎿嶄綔鏂规硶姝ラ銆侟/span>
杩欏彲浠ユ槸鍩轰簬鏂囨湰鐨勪唬鐮佹锛欬/span>
鎴栬€呭寘鍚瘡涓楠ょ殑鍥剧墖鐨勪唬鐮佹锛欬/span>
涓庡熀鏈悳绱㈢粨鏋滅浉姣旓紝鎿嶄綔鏂规硶涓板瘜缃戦〉鎽樿鍏锋湁鏄庢樉鐨勪紭鍔匡紝鍙互鎴愪负鎮ㄧ綉绔欑殑涓昏娴侀噺鍔╂帹鍣ㄣ€侟/span>
濡備綍鏍囪绀轰緥
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "HowTo",
"name": "How to generate markup using Google Markup Helper",
"description": "This step-by-step guide will help you easily generate your own markup using Google Markup Helper.",
"image": "https://example.com/image1.png",
"totalTime": "PT5M",
"tool": {
"@type": "HowToTool",
"name": "Google Markup Helper"
},
"step": [{
"@type": "HowToStep",
"text": "Open Google Markup Helper, choose the needed Schema type and insert the URL of the page",
"name": "Open Google Markup Helper",
"url": "https://www.google.com/webmasters/markup-helper/"
},{
"@type": "HowToStep",
"text": "Highlight and mark all elements of your page.",
"name": "Highlight and mark your content"
},{
"@type": "HowToStep",
"text": "Click CREATE HTML to generate the piece of JSON-LD code. Once done add it to your site鈥檚 <head> section.",
"name": "Generate the piece of JSON-LD code and add it to your site"
}]
}
</script>
鎴戝垰鍒氬埗浣滅殑HowTo鏍囪闈炲父鍩烘湰銆傜敱浜庢搷浣滄柟娉曟枃绔犲彲鑳藉寘鍚澶氭楠わ紝鍥犳鎴戝缓璁偍浣跨敤 Merkle Schema Markup Generator鏉ョ畝鍖栬杩囩▼銆侟/span>
7. 甯歌闂椤甸潰鏍囪
FAQ鏍囪鐢ㄤ簬鎮ㄦ嫢鏈夊父瑙侀棶棰樺垪琛ㄧ殑椤甸潰锛屽叾涓寘鍚畝鐭€屽叏闈㈢殑绛旀銆侟/span>
鍦⊿EO PowerSuite锛屾垜浠湪姣忎釜浜у搧涓嬮兘鏈変竴涓笓闂ㄧ殑甯歌闂瑙g瓟鍧楋細
杩欐牱鐨勫潡鏄?em>FAQ鏍囪鐨勫畬缇庡€欓€夎€呫€侟/span>
閲嶈鎻愮ず锛欬/span>
濡傛灉鎮ㄧ殑椤甸潰鐨勭瓟妗堜笉鏄渶缁堢瓟妗堬紝骞朵笖鐢ㄦ埛鍙互娣诲姞鑷繁鐨勭瓟妗堬紝鍒欎笉搴斾娇鐢?em>FAQPage鏍囪銆傚簲鏀圭敤 FQA鏍囪銆侟/span>
鎼滅储寮曟搸浼樺寲浠峰€稽/span>
FAQ鏋舵瀯浠庢偍鐨勫父瑙侀棶棰樿В绛旈〉闈㈣幏鍙栭棶棰樺拰绛旀锛屽苟灏嗗畠浠悎骞跺埌鎼滅储缁撴灉涓殑涓板瘜缃戦〉鎽樿涓€侟/span>
閫氳繃杩欑鏂瑰紡锛岀敤鎴峰彲浠ュ湪涓嶇寮€Google鐨勬儏鍐典笅蹇€熻幏寰楅棶棰樼殑绛旀銆侟/span>
浣嗘槸锛屽鏋滆繖鍙兘浼氬噺灏戞偍鐨勬祦閲忥紝閭d箞姝ゆ爣璁版湁浠€涔堢敤鍛紵
瀹為檯涓婏紝鎯呭喌鎭版伆鐩稿弽锛屽甫鏈夊父瑙侀棶棰樿В绛旂殑涓板瘜缃戦〉鎽樿閫氬父鍏锋湁鏇撮珮鐨勭偣鍑荤巼銆傚湪姝ゆ渚嬬爺绌朵腑锛屼竴涓綉绔欑殑 鐐瑰嚮娆℃暟澧炲姞浜 50% FAQ 鎼滅储鐗囨銆侟/span>
姝ゅ锛屽鏋滄偍涓虹敤鎴风殑闂鎻愪緵绮剧‘鐨勭瓟妗堬紝鎮ㄧ殑绛旀鍙互鎺掑湪SERP鐨勬渶椤剁銆侟/span>
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涓庡叾浠栫被鍨嬬殑鏍囪鐩告瘮锛孎AQPage聽Schema琚獹oogle蹇€熸嬀鍙栥€傛垜鐪嬪埌涓€浜汼EO鎶ュ憡璇达紝浠栦滑鍦ㄥ簲鐢ㄦ爣璁板悗鐨?0鍒嗛挓鍐呰幏寰椾簡FAQ涓板瘜缃戦〉鐗囨銆侟/span>
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甯歌闂椤甸潰鏍囪绀轰緥
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "鉁 What is SEO PowerSuite software?",
"acceptedAnswer": {
"@type": "Answer",
"text": "SEO Powersuite is a toolkit made up of 4 tools that cover every aspect of SEO 鈥 keywords, rankings, backlinks, on-page and content data, mobile SEO, local SEO, social media, analytics, and reports."
}
},{
"@type": "Question",
"name": "鉁 What SEO tools are included in SEO PowerSuite?",
"acceptedAnswer": {
"@type": "Answer",
"text": "4 tools that make up SEO Powersuite are Rank Tracker for rank tracking and keyword research, WebSite Auditor for on-page SEO and technical SEO audit, SEO SpyGlass for backlink research, and LinkAssistant for link building and outreach. Besides, there is a fresh online backlink checker as well as backlink API access for enterprise users."
}
},{
"@type": "Question",
"name": "鉁 Can I try your SEO software for free?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes you can! Not only is there a 7-day free trial available, but also, a functional free version. You can look up the differences between the paid and free version of the software on this page."
}
},{
"@type": "Question",
"name": "鉁 Do you have a support service?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yup! There is a live support button on the lower right of this very page! On top of that, you can submit a ticket through the website, or indeed through the software itself. Besides, our team is here with tutorials, webinars, and information from trusted sources to help you grow from a beginner to an advanced SEO specialist. You will discover that our SEO platform has a steep learning curve."
}
}]
}
</script>
FAQPage鏍囪鏄渶绠€鍗曠殑鏍囪涔嬩竴銆傚畠鏈変竴涓潪甯稿熀鏈殑缁撴瀯锛屼綘棣栧厛鎸囧畾闂锛岀劧鍚庢彁渚涚瓟妗堛€侟/span>
Google鍏充簬姝ょ被鏍囪 鐨勬寚鍗桙/a>鍛婅瘔鎮紝鎮ㄥ繀椤诲寘鍚棶绛旂殑鏁翠釜鏂囨湰銆傚洜姝わ紝瀛楃鏁颁笉鍙楅檺鍒躲€傛湁鏃禛oogle浼氭樉绀哄緢闀跨殑绛旀锛屼絾鏇村父瑙佺殑鏄畠浼氭埅鏂枃鏈紝鎮ㄥ彲浠ラ€氳繃鍗曞嚮"鏇村"鏉ユ鏌ュ畬鏁寸瓟妗堛€侟/span>
杩樿寰楄繖寮犲甫鏈塖EO PowerSuite鐨凢AQ鍧楃殑灞忓箷鎴浘鍚楋紵涓轰簡鍦ㄥ嚑绉掗挓鍐呯敓鎴忺em>FAQ鏍囪锛屾垜鍙槸澶嶅埗浜嗛棶棰樺拰绛旀锛屽苟灏嗗畠浠矘璐村埌Merkle Schema Markup Generator銆侟/span>
8. 椋熻氨鏍囪
濡傛灉鎮ㄧ宸ц繍琛岀児楗崥瀹紝鍒欏繀椤诲 椋熻氨鏍囪.閫氳繃姝ゆ爣璁帮紝鎮ㄥ彲浠ュ悜椋熻氨涓坊鍔犵粨鏋勫寲鏁版嵁锛屽苟鏇村ソ鍦板皢鐑归オ杩囩▼浼犺揪缁 Google銆侟/span>
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杩欓噷鏄庢樉鐨勫ソ澶勬槸锛岀敤鎴锋洿鏈夊彲鑳界偣鍑荤簿閫夋憳瑕侊紝鑰屼笉鏄悜涓嬫粴鍔ㄦ悳绱㈢粨鏋滈〉闈€侟/span>
鍦 Google 鍥剧墖涓紝搴旂敤浜嗘爣璁扮殑椋熻氨涔熶細浠 Google 鑾峰緱椋熻氨寰界珷銆侟/span>
閰嶆柟鏍囪绀轰緥
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Recipe",
"name": "Party Coffee Cake",
"image": [
"https://example.com/photos/1x1/photo.jpg",
"https://example.com/photos/4x3/photo.jpg",
"https://example.com/photos/16x9/photo.jpg"
],
"author": {
"@type": "Person",
"name": "Mary Stone"
},
"datePublished": "2018-03-10",
"description": "This coffee cake is awesome and perfect for parties.",
"prepTime": "PT20M",
"cookTime": "PT30M",
"totalTime": "PT50M",
"keywords": "cake for a party, coffee",
"recipeYield": "10",
"recipeCategory": "Dessert",
"recipeCuisine": "American",
"nutrition": {
"@type": "NutritionInformation",
"calories": "270 calories"
},
"recipeIngredient": [
"2 cups of flour",
"3/4 cup white sugar",
"2 teaspoons baking powder",
"1/2 teaspoon salt",
"1/2 cup butter",
"2 eggs",
"3/4 cup milk"
],
"recipeInstructions": [
{
"@type": "HowToStep",
"name": "Bake a cake",
"text": "Bake a cake following the recipe",
"url": "https://example.com/party-coffee-cake#step1",
"image": "https://example.com/photos/party-coffee-cake/step1.jpg"
},
{
"@type": "HowToStep",
"name": "Enjoy",
"text": "Allow to cool and enjoy.",
"url": "https://example.com/party-coffee-cake#step2",
"image": "https://example.com/photos/party-coffee-cake/step1.jpg"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"ratingCount": "18"
}
}</script>
浠旂粏妫€鏌ュ悗锛屾偍鍙兘浼氭敞鎰忓埌Recipe鏍囪鐪嬭捣鏉ュ緢鍍廃/span>HowTo鏍囪銆侟/span>
澶у鏁板睘鎬х殑鍚箟浠庡畠浠殑鍚嶇О涓彲浠ユ竻妤氬湴鐪嬪嚭銆傝繖閲屽敮涓€闇€瑕佹緞娓呯殑鏄?em>椋熻氨Yield銆傝繖鍩烘湰涓婃槸椋熻氨浜х敓鐨勬暟閲忥紙渚嬪锛屾湇鍔$殑浜烘暟锛屼唤鏁扮瓑锛夈€侟/span>
灏卞儚HowTo鏍囪涓€鏍凤紝鎴戝缓璁偍浣跨敤 Merkle Schema Markup Generator锛孅/a>鍥犱负鍦ㄦ秹鍙婂ぇ閲忔楠ょ殑閰嶆柟鏃讹紝鎵嬪姩缂栧啓鏁翠釜浠g爜鍙兘鏄竴椤硅壈宸ㄧ殑浠诲姟銆侟/span>
9. 瑙嗛瀵硅薄鏍囪
瑙嗛瀵硅薄鏋舵瀯灏嗘坊鍔犲埌鎮ㄧ綉绔欎笂鎵樼鐨勮棰戜腑銆侟/span>
杩欑绫诲瀷鐨勬灦鏋勪細鍚 Google 鎻愪緵鏈夊叧鎮ㄧ殑瑙嗛鐨勫熀鏈俊鎭€傛偍鍙互鎸囧畾鐨勫厓绱犲寘鎷棰戞弿杩般€佹寔缁椂闂淬€佺缉鐣ュ浘 URL 鍜屼笂浼犳棩鏈熴€侟/span>
鎼滅储寮曟搸浼樺寲浠峰€稽/span>
姝g‘搴旂敤鏍囪鐨勮棰戝彲浠ュ湪SERP鏈€椤堕儴鐨?瑙嗛"鍧椾腑鏄剧ず銆侟/span>
浣嗚繖骞朵笉鏄ā寮忔爣璁板彲浠ユ媿鎽勮棰戠殑鍞竴浣嶇疆銆傛濡侴oogle鎵€璇达紝鏍囪鐨勮棰戜篃鍙互鍑虹幇鍦ㄨ棰戞悳绱㈢粨鏋滐紝Google鍥剧墖鍜孏oogle Discover涓€傝繖鏄€氳繃鎮ㄧ殑鍐呭鍚稿紩鏇村鐢ㄦ埛鐨勫ソ鏂规硶銆侟/span>
瑙嗛瀵硅薄鏍囪绀轰緥
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "VideoObject",
"name": "Cute puppy playing",
"duration": "P10M",
"uploadDate": "2021-07-19",
"thumbnailUrl": "http://www.example.com/puppy.jpg",
"description": "Watch this cute puppy playing with the ball",
"contentUrl": "http://www.example.com/puppy_video.mp4",
"hasPart": [{
"@type": "Clip",
"name": "Puppy barks",
"startOffset":聽30,
"endOffset":聽45,
"url": "http://www.example.com/example?t=30"
},
{
"@type": "Clip",
"name": "Puppy plays with the ball",
"startOffset":聽111,
"endOffset":聽150,
"url": "http://www.example.com/example?t=111"
}]
}
</script>
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VideoObject鏋舵瀯闈炲父鐩磋锛屽洜姝ゆ偍鍙互閲囩敤鎴戠殑绀轰緥骞舵浛鎹㈠€笺€傛垨鑰呮偍鍙互浣跨敤 榛樺厠灏旀ā寮忔爣璁扮敓鎴愬櫒銆侟/span>
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瑕侀伩鍏嶇殑甯歌妯″紡鏍囪閿欒
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涓洪伩鍏嶈繖绉嶆儏鍐碉紝浠ヤ笅鏄ā寮忔爣璁版敞鎰忎簨椤圭殑鍊欓€夊垪琛細
涓嶈璺宠繃鏍囪楠岃瘉
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涓嶈鍚戜笉瀛樺湪鐨勫唴瀹规坊鍔犳爣璁?/span>
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濡傛灉 Google 鍙戠幇姝ょ被鏍囪婊ョ敤锛屽畠灏嗛鍏堝湪 Search Console 涓彂鍑鸿鍛婏紝濡傛灉闂浠嶇劧瀛樺湪锛屽垯浼氶噰鍙栨墜鍔ㄦ搷浣溿€侟/span>
涓嶈鍦ㄧ珯鐐硅寖鍥村唴娣诲姞鐗瑰畾浜庨〉闈㈢殑鏍囪
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